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    SOURCE: ScribbleLive

    December 08, 2015 11:28 ET

    ScribbleLive Announces Integration With Hootsuite's App Directory

    TORONTO, ON--(Marketwired - Dec 8, 2015) - ScribbleLive, the leading data-driven content marketing platform, today announced a new integration with Hootsuite, the world's most widely used social relationship platform, as part of its open platform initiative. The ScribbleLive App for Hootsuite, now available in the Hootsuite App Directory, helps content and social media teams collaborate together to achieve greater reach and engagement with their target audiences.

    Many of ScribbleLive's global base of leading publisher customers already use Hootsuite to stay on top of social media activity, distribute content and interact with readers. With ScribbleLive App for Hootsuite, social media teams can now access ScribbleLive-powered content directly from the Hootsuite dashboard and easily publish posts to increase the number of readers and drive greater monetization. 

    For brands using ScribbleLive's data-driven content marketing platform to drive top-of-the-funnel engagement, the app enables social marketers to access a new source of unique, brand-approved content to fill the top of their marketing funnels.

    The ScribbleLive App for Hootsuite allows social media teams to:

    • Access approved content for sharing. Hootsuite users can add ScribbleLive streams of content to their Hootsuite dashboard and easily share posts to their connected social accounts.
    • Curate great social conversations. From the Hootsuite dashboard, social content from Twitter and Facebook can be sent to ScribbleLive, enabling users to create comprehensive content experiences that involve original and curated content easier than ever.
    • Contribute content and insights. Social media teams are in constant contact with customers, prospects and readers, providing them with real-time insights into what audiences care about; with this integration, social media teams can now contribute directly to the online experiences, which have been created by content teams or suggest ideas for the content teams.

    "Brands are looking for better ways to create engaging content and stay on top of social media trends," says Mark Holderdirector of Platform and App Directory at Hootsuite. "With ScribbleLive now integrated into the Hootsuite dashboard, our customers will be able to easily curate and share the best social content for their brands and audiences.

    "ScribbleLive is an open and connected platform for the world's leading content marketers. Social media has become an essential channel for publication and curation of content and we are excited to partner with Hootsuite in this area. This partnership will help both of our customers curate the best social content into engaging experiences, and increase the reach for original content created on the ScribbleLive platform," says Divesh Sisodraker (@dsisodraker), Chief Product Officer of ScribbleLive.

    About ScribbleLive:

    ScribbleLive is the provider of the world's leading Modern Marketing Cloud platform powered by data science. The all-in-one SaaS solution combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results.

    Since its inception in 2008, ScribbleLive has flourished into an international network of some of the most prominent brands across the globe. A world-class portfolio of customers including Shell, Samsung, Bank of America, Oracle, Rogers, ESPN, Mashable, Fast Company, CNET, and hundreds of others use ScribbleLive's content marketing platform to gain a competitive edge.

    ScribbleLive App for Hootsuite is free to ScribbleLive customers on a Hootsuite Pro or Enterprise account. Download the ScribbleLive app today Visit the Hootsuite App Directory for more information.

    ScribbleLive Announces Integration with Hootsuite's App Directory

    Dec 10, 2015

    ScribbleLive, a data-driven content marketing platform, announced a new integration with Hootsuite, a widely used social relationship platform, as part of its open platform initiative. The ScribbleLive App for Hootsuite, now available in the Hootsuite App Directory, helps content and social media teams collaborate together to achieve greater reach and engagement with their target audiences.

    Many of ScribbleLive's global base of leading publisher customers already use Hootsuite to stay on top of social media activity, distribute content, and interact with readers. With ScribbleLive App for Hootsuite, social media teams can now access ScribbleLive-powered content directly from the Hootsuite dashboard and easily publish posts. 

    The ScribbleLive App for Hootsuite allows social media teams to access approved content for sharing, curate great social conversations, contribute content and insights.


    Forbes, ScribbleLive, and LinkedIn Partner to Release 4th Annual CMO Influence Study
    PHIL SCHILLER, SVP OF WORLDWIDE MARKETING AT APPLE, LEADS THIS INFLUENTIAL PACK FOR FOURTH CONSECUTIVE YEAR

    New York, New York – (November 9, 2015) – In 2015, the marketing world has become extremely complex. Today’s most successful CMOs (Chief Marketing Officers) must be able to uniquely combine the science of marketing with the art of storytelling in order to create influence for their brand and distribute their story in a way that will create an offline and online customer experience. So which CMO was able to strike the right balance of marketing science and storytelling?

    The answers can be found in the 4th Annual CMO Influence Study released today by partners Forbes, ScribbleLive, and LinkedIn. This study reveals the most influential CMOs in the world based on analysis ScribbleLive, the leading data-driven content marketing platform, completed on the top 500 companies from the 2015 Forbes Global 2000 Largest Companies list (Forbes Global 500) and the 2015 Forbes Most Valuable Brands lists.

    For the fourth year in a row, Phil Schiller, SVP of Worldwide Marketing at Apple, was recognized as the most influential CMO in the world. The introduction of the iPhone 6S, the iPad Pro, and Apple iOS 9 in September were some of his most touted accomplishments and earned him the top spot with an average influence score of 668 percent (over 523 percent higher than his nearest competitor). New to this year’s list were Kevin Hochman, CMO of KFC US, and Kevin Crull, CMO of Sprint, who ranked number 2 and 3 respectively.

    Rounding out the Top 10: #4 Olivier Francois, CMO of Fiat Chrysler, #5 Beth Comstock (highest ranked female CMO), Vice Chair of GE, #6 Scott Moffitt, EVP of Sales and Marketing for Nintendo, #7 Geoff Morrell, SVP of US Communications and External Affairs at BP, #8 Martine Reardon (second highest ranked female CMO), CMO of Macy’s, #9 Keith Weed, Chief Marketing and Communications Officer at Unilever, and finally #10 Alain Visser, SVP, Marketing, Sales, and Customers Service at Volvo.

    “Chief Marketing Officers are rising in importance within the C-Suite as they evolve to be the principal drivers of business growth,” said Bruce Rogers, Chief Insights Officer and Head of the CMO practice, Forbes Media“That’s why we set out to create a ranking of those deemed most influential within their industries and their craft, and we are pleased to partner with Scribblelive and LinkedIn for our 4th annual list of the World’s Most Influential CMOs.” Within the top 5 CMOs, notably, Phil Schiller is the only CMO to rank in the top-10 influencers on three topics of specific interest to marketers, namely mobile marketing, marketing innovation, and global marketing (#50, Best Western’s Dorothy Dowling, ranks on this last topic, too). While his peers discuss his products, Schiller demonstrates strong domain dominance not just with his brand, but also across the marketing spectrum.

    Yum! Brand’s Kevin Hochman, CMO for KFC, made waves discussing the new actor playing the KFC Colonel at Comic-Con and serving as a Waze navigation voice. Crull announced Sprint’s competition with AT&T for DirecTV customers’ business and a new unlimited wireless plan. Fiat Chrysler’s Olivier François, #4, also made a substantial gain over his 2014 #15 ranking. His topic range is broad, from FC sponsored music videos to new car models and the company’s involvement in “Star Wars” marketing.

    Fifth-ranked Beth Comstock rose from a #8 slot last year (and in September was promoted from CMO to Vice Chair of GE). Comstock’s ranking is based both on the influence she expresses personally as well as her inherent newsworthiness as a leading executive. She is also the only influencer on the list who is avidly followed by her peers on social media.

    Larry Levy, Executive Vice President of ScribbleLive states, “We salute this year’s CMOs who made the list for their ability to create a real signal in an increasingly noisy market.”

    To arrive at the scores, the ScribbleLive Influence platform analyzed more than 100 million articles from news, blog, and social media sources, identified opinions from and reactions to the selected CMOs, and calculated a proprietary influence score based on the people or entities reacting to an opinion. This was weighted by their respective influence on a given topic, the credibility of the outlet where the reaction was published or consumed, and the volume of reactions generated by the opinions attributed to that influencer within the studied timeframe of May 12 to September 30, 2015.

    The complete Forbes/ScribbleLive 2015 CMO Influence Study can be viewed and downloaded here.

    -30-

    About ScribbleLive
    ScribbleLive is not just a marketing software company. We are committed to transforming the effectiveness of marketing through innovation. Our team believes that most approaches to marketing deliver poor outcomes. Our goal is to help our customers solve this problem by providing technologies that enable unique approaches to marketing through the use of data science and content to deliver superior business outcomes with far fewer marketing resources. Let us show why over 1000 businesses globally use ScribbleLive to deliver superior results. For more information, visit www.scribblelive.com

    About Forbes Media
    Forbes Media is a global media, branding and technology company with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, Forbes Europe and ForbesLife magazines as well as Forbes.com and ForbesLife.com. The Forbes brand reaches more than 75 million people worldwide with its business message each month through its magazines (including 37 licensed local editions around the globe), Forbes.com, TV, conferences, research, social and mobile platforms. The Forbes magazine iPad app merges print storytelling with social sharing and the Web. Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.


    ScribbleLive named one of Deloitte’s Technology Fast 50™ companies

    TORONTO, November 13, 2014 — Scribble Technologies Inc., makers of ScribbleLive, is named one of Canada’s fastest growing technology companies in the Deloitte Technology Fast 50™ awards for technological innovation, entrepreneurship, rapid growth and leadership, based on the percentage of revenue growth over five years. Scribble ranked 9th with 5857% in five year revenue growth from 2009 to 2013.

    Now in its 17th year, the Deloitte Technology Fast 50™ program celebrates leaders in the Canadian technology industry and tracks the successful growth of Canadian-grown leaders. The program augments the broader Deloitte North American Technology Fast 500™ initiative with winners automatically eligible for this elite ranking.

    Scribble CEO Vince Mifsud, credits a great team doing many things well for Scribble’s success to date. “Having a great team that is focused on product innovation coupled with tremendous sales and marketing execution are two of the necessary elements that drive revenue growth,” Mifsud said. “In order for businesses to connect with their audiences, marketers today need software tools that enable them to create great content rapidly, fully understand the performance of their content, including which pieces of content and which channels are driving engagement. ScribbleLive Enterprise is the first product to let marketers answer these questions for themselves in a single, unified platform.

    “Fast 50 companies are entrepreneurial, innovate and demonstrate leadership,” said Pascal Lamoureux, Partner and Leader for Deloitte’s Fast 50 program. “Their commitment and achievements are critical to the growth of the Canadian technology sector.

    To qualify for the Deloitte Technology Fast 50TM ranking, companies must have been in business for at least five years, have revenues of at least $5 million, be headquartered in Canada, own proprietary technology, and conduct research and development activities in Canada. A panel of industry experts evaluate and judge companies based on four key criteria: competitive advantage; size, growth, and market attractiveness; management effectiveness and organization; and financial performance.

    – 30 –

    About the Deloitte Technology Fast 50™
    The Deloitte Technology Fast 50™ program is Canada’s pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features four distinct categories including the Technology Fast 50TM Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies in business less than five years, with the potential to be a future Deloitte Technology Fast 50TM candidate) and the Leadership Awards (companies that demonstrate technological leadership and innovation within the industry.) Program sponsors include Deloitte, Bennett Jones and OMERS Ventures. For further information, visit www.fast50.ca.

    About Scribble Technologies Inc.

    Scribble is the leading end-to-end content engagement platform that enables brands, sports organizations and media companies to drive engagement on their digital assets resulting in improved retention and acquisition of customers, fans and audiences. Scribble has an international network of customers including world-class brands: Bayer, CNN, ESPN, Fast Company, ESPN, Ferrari, Mashable, Reuters, Rogers, Samsung, The Associated Press and hundreds of others. The company was founded in 2008 and has offices in Toronto, London, New York, Dubai and Melbourne. ScribbleLive is a Twitter Certified Product. For more information, visit www.scribblelive.com.


    ScribbleLive named one of Deloitte’s Technology Fast 50™ companies

    TORONTO, November 13, 2014 — Scribble Technologies Inc., makers of ScribbleLive, is named one of Canada’s fastest growing technology companies in the Deloitte Technology Fast 50™ awards for technological innovation, entrepreneurship, rapid growth and leadership, based on the percentage of revenue growth over five years. Scribble ranked 9th with 5857% in five year revenue growth from 2009 to 2013.

    Now in its 17th year, the Deloitte Technology Fast 50™ program celebrates leaders in the Canadian technology industry and tracks the successful growth of Canadian-grown leaders. The program augments the broader Deloitte North American Technology Fast 500™ initiative with winners automatically eligible for this elite ranking.

    Scribble CEO Vince Mifsud, credits a great team doing many things well for Scribble’s success to date. “Having a great team that is focused on product innovation coupled with tremendous sales and marketing execution are two of the necessary elements that drive revenue growth,” Mifsud said. “In order for businesses to connect with their audiences, marketers today need software tools that enable them to create great content rapidly, fully understand the performance of their content, including which pieces of content and which channels are driving engagement. ScribbleLive Enterprise is the first product to let marketers answer these questions for themselves in a single, unified platform.

    “Fast 50 companies are entrepreneurial, innovate and demonstrate leadership,” said Pascal Lamoureux, Partner and Leader for Deloitte’s Fast 50 program. “Their commitment and achievements are critical to the growth of the Canadian technology sector.

    To qualify for the Deloitte Technology Fast 50TM ranking, companies must have been in business for at least five years, have revenues of at least $5 million, be headquartered in Canada, own proprietary technology, and conduct research and development activities in Canada. A panel of industry experts evaluate and judge companies based on four key criteria: competitive advantage; size, growth, and market attractiveness; management effectiveness and organization; and financial performance.

    – 30 –

    About the Deloitte Technology Fast 50™
    The Deloitte Technology Fast 50™ program is Canada’s pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features four distinct categories including the Technology Fast 50TM Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies in business less than five years, with the potential to be a future Deloitte Technology Fast 50TM candidate) and the Leadership Awards (companies that demonstrate technological leadership and innovation within the industry.) Program sponsors include Deloitte, Bennett Jones and OMERS Ventures. For further information, visit www.fast50.ca.

    About Scribble Technologies Inc.

    Scribble is the leading end-to-end content engagement platform that enables brands, sports organizations and media companies to drive engagement on their digital assets resulting in improved retention and acquisition of customers, fans and audiences. Scribble has an international network of customers including world-class brands: Bayer, CNN, ESPN, Fast Company, ESPN, Ferrari, Mashable, Reuters, Rogers, Samsung, The Associated Press and hundreds of others. The company was founded in 2008 and has offices in Toronto, London, New York, Dubai and Melbourne. ScribbleLive is a Twitter Certified Product. For more information, visit www.scribblelive.com.


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